Port of Oakland considers name modification for OAK

Mr. Simon will lead San Francisco Bay Oakland International Airport

Oakland, Calif.—March 29, 2024—The Port of Oakland will consider modifying the airport’s name to San Francisco Bay Oakland International Airport from its current official name, the Metropolitan Oakland International Airport (OAK). The airport code OAK and visual brand will not change.

“The Port is considering a name modification to boost inbound travelers’ geographic awareness of the airport’s location on the San Francisco Bay.” Port Commission President Barbara Leslie also said, “This will protect our airport’s over 30,000 good-paying, direct jobs and $1.6 billion in economic impact on the region.”

Here is the official announcement video: https://youtu.be/W7IDRj5KUF4 

OAK also has strong support from its airline partners.

“Oakland helped put us on the map in California and we’re wholeheartedly supportive of this rebranding that acknowledges OAK’s economic position and influence in the San Francisco Bay area while staying true to its Oakland roots,” said Jennifer Bridie, Vice President of Marketing Communications & Strategy at Southwest Airlines.

OAK consistently hears from local travelers about their desire for more direct flights to domestic and global destinations. To make this happen, travelers who live outside the region need to learn that OAK is located in the San Francisco Bay Area and close to the region’s top destinations. 

“Market research and interviews with airline partners have shown that routes have not performed as well as they should have due to the lack of geographic awareness, making air carriers reluctant to sustain and add new routes in Oakland,” said Port of Oakland Interim Director of Aviation Craig Simon. “From July 2008 to March 2024, the Airport added 54 new routes; 39 of these and 6 pre-existing destinations were lost.”

Modifying the airport’s name is part of a broader effort to improve the passenger experience at OAK, including upgrading the Terminal 1 check-in lobby, restroom facilities, and providing new, local concessions and restaurants.

The Port Commissioners will consider the name modification of the airport at their April 11, 2024, Port Board meeting. Once the Port Commission has considered the name modification and taken an action, staff will move forward with the formal renaming, including working with air carriers, other airports and local agencies to reflect the modification in airport and airline systems.

What others are saying about OAK March 2024.PDF

Media Contact

Media Contact

About San Francisco Bay Oakland Interational Airport

Oakland International is the main airport for the greater East Bay, the most populated area in the metropolitan San Francisco Bay area. It is the closest airport to most Bay Area employers. By roadway and BART (Bay Area Rapid Transit) air-rail, OAK enables excellent access to all the region’s business, entertainment, and tourism venues. The vision of San Francisco Bay Oakland International Airport is to be the airport of choice for San Francisco Bay Area residents and visitors alike. OAK is operated by the Port of Oakland, which also oversees the Oakland seaport and 20 miles of East Bay waterfront. Together with its business partners, the Port supports more than 98,000 jobs in the region with more than a $174 billion economic impact. 

Updates about current departure and arrival information, airport maps, and details about on-airport parking, shopping and dining and more, can be found at  www.oaklandairport.com.  Follow us on Facebook, Twitter, Instagram, and LinkedIn.