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Clear® Fast Lanes Launch Today at OAK

Clear® Fast Lanes Launch Today at OAK

Press Releases
March 27th, 2008

-- Travelers Can Now Fly Through Security at All Bay Area Airports --

OAKLAND, CA -- Clear®, the fast pass for airport security, opened lanes today at San Francisco Bay Oakland International Airport, enabling fliers faster passage through airport security at all three Bay Area airports no matter where or which airline they fly. Clear provides its members with an unprecedented and inspired solution to the security bottlenecks that have become a routine aspect of flying. Already, Clear has signed up over 25,000 Bay Area residents (122,000 nationwide) at flyclear.com.

Clear members are pre-screened by the Transportation Security Administration (TSA) and, after application approval, are provided with a card that allows exclusive access to Clear's security lanes nationwide. The innovative, high-tech Clear Card verifies a fingerprint or iris image selected by members during enrollment.

"We are pleased to partner with Clear to bring this important service to our customers," said Steve Grossman, Director of Aviation for the Port of Oakland. "San Francisco Bay Oakland International Airport's frequent travelers will benefit by enrolling with Clear because they will enjoy more predictability and less stress at the passenger screening checkpoints."

"I have eagerly awaited the opening of the new Clear lanes at Oakland International," said new Clear member Tom Mead. "I fly weekly out of Oakland and I've heard from other colleagues how smooth and efficient the Clear lanes are at the other locations and now I can streamline my travel!"

"Clear is one of those rare services that has truly exceeded my expectations. It has made my travel a lot more pleasant and has taken a lot of the anxiety out of the airport security process," said Bob Hoffman, CEO of San Francisco's Hoffman/Lewis Advertising. "Clear personnel are terrific, well-trained and truly helpful in getting me through security clearance quickly and without hassles. I have recommended Clear to all of the executives in our company who travel, and to all of my friends."

"Clear is definitely hot in the Bay Area," said Steven Brill, Clear CEO. "The Clear Card allows our members to speed through airport security at all three Bay Area airports as well as at our growing network of airports nationwide. This means that travelers in the Bay Area can sleep in a little longer before their morning flights, spend a few more minutes in that important business meeting before dashing to the airport, or catch an earlier flight out for the weekend when they get to the airport. The message is one of predictability -- Clear members know that they can get through airport security in just a few minutes."

Clear is currently operating seven enrollment stations in the Bay Area. Six are located in various terminals throughout the three airports, and the seventh is in downtown San Francisco at the American Express Travel Office on Market Street. Clear has also brought its enrollment kiosks onsite to area businesses and is scheduling new appointments to come onsite for area law firms, corporations, and other businesses.

"It is great to have all three Bay Area airports covered with Clear lanes to facilitate our business travelers," said Bay Area Business Travel Association President Mark Ziegler.

Clear's hotel partner, Hyatt Hotels & Resorts, has actively promoted Clear to members of its Hyatt Gold Passport loyalty program since it formed a partnership with Clear over two years ago. Hyatt purchased memberships so that its Diamond and Platinum Gold Passport members receive a complimentary year of Clear. To redeem that promotion, Hyatt Gold Passport members can go to flyclear.com/hyatt to start enrollment.

Clear customers experience a level of predictability, convenience, and efficiency in air travel that's exclusive to membership. Though Clear members still proceed through metal detectors and X-ray machines operated and regulated by the government, Clear expedites the rest of the process through obsessive customer service -- assisting passengers with their bins, for example, a service which alone has made Clear lanes 30 percent faster than regular security lanes.

With Clear lanes already operating in airports in Washington, DC, Cincinnati, Denver, Indianapolis, New York's LaGuardia and JFK, Newark, San Francisco, and others, today's opening of lanes in Oakland will ensure that the annual fee of $100 plus a $28 TSA vetting fee is a small price to pay for less hassle travel from locations across the U.S.

About Clear - Clear, operated by Verified Identity Pass, Inc., has signed up over 122,000 travelers nationwide. Clear cards are accepted at 17 U.S. airports: Albany, Cincinnati, Denver, Indianapolis, Jacksonville, LaGuardia (Central Terminal B Checkpoint), Little Rock, New York JFK (Terminals 1, 4 and 7), Newark (Terminal B2), Oakland, Orlando, Reno, San Francisco, San José, Washington, DC's Reagan and Dulles, and Westchester. Clear members are pre-screened and provided with a high-tech card which allows them to access designated security lanes nationwide. Clear members pass through the security checkpoint faster, with more predictability and less hassle. The annual fee of $100 (plus a $28 TSA vetting fee) is charged once applicants are approved by the government. Applicants start their enrollment at flyclear.com and complete the process at an enrollment location where their fingerprints and iris images are captured and their identification is validated. Clear has been operational since July 19, 2005. For more information, please visit: http://flyclear.com.

About the Port of Oakland - The Port of Oakland oversees the Oakland seaport, San Francisco Bay Oakland International Airport and 20 miles of waterfront. Its seaport is the 3rd busiest containerport on the West Coast; San Francisco Bay Oakland International Airport offers more than 200 daily nonstop flights to 38 destinations and has the fewest weather-related flight delays in the Bay Area; and the Port's real estate includes commercial developments like Jack London Square, as well as hundreds of acres of public parks and conservation areas. The Port of Oakland was established in 1927 and is an independent department of the City of Oakland. For more information, visit portofoakland.com and oaklandairport.com.

Cindy Rosenthal, Clear, 212.332.6306, [email protected]
Markie Price/Katy Darnaby, Dan Klores Communications (for Clear), 212-685-4300
Rosemary Barnes, OAK, 510.563.2892, [email protected]